About Us
Howdy from Madison & Josh Martinez!
We’re Christian, born-and-raised Texans—happily married and fueled by faith, family, and the flavorful smoke from our passion project: North Creek Smoke House.
What started as a shared love for slow-cooked, quality food has grown into a small business with big flavor. Every batch of our beef jerky is crafted with care, using time-honored techniques, high-quality ingredients, and a whole lot of heart. When we’re not in the smokehouse creating something delicious, you’ll find us exploring the great outdoors with our pup, Maverick—our loyal hiking buddy and official dog treat taste tester.
We’re so glad you’re here and hope you enjoy our jerky as much as we love making it.
Thanks for supporting our family business!
— Madison, Josh & Maverick
About Us
At the heart of our business is a passion for quality, tradition, and bold flavor. Josh, the new owner, had the unique opportunity to work directly with Jason on this well-established jerky brand. What started as a job quickly turned into a calling. Josh fell in love with the craft—the attention to detail, the care that goes into every batch, and the connection to customers who appreciate authentic, handcrafted jerky.
That hands-on experience not only gave Josh a deep understanding of the production process, but also sparked a long-standing dream: to one day own and operate his own business. When the opportunity arose to take the reins, it felt like the natural next step. He saw real potential in the brand and was excited to continue its legacy while infusing it with fresh energy and vision.
Honoring Tradition
We’re proud to preserve several of the original signature recipes that our customers have loved for years, including:
- Lemon Pepper
- Original
- Peppered
- Fajita
These flavors, crafted by the previous owner, are a core part of our identity. We’re committed to maintaining their quality and consistency while continuing to honor the tradition behind them.
Looking Ahead
While we’re rooted in tradition, we’re also focused on the future. We’re currently developing bold new flavors—including something with a spicy kick for our heat-loving fans—and exploring exciting ways to grow our reach. From new packaging and branding to potential retail partnerships, our goal is to build on the strong foundation that’s already in place and take the business to the next level.
Whether you're a longtime fan or a first-time customer, we’re glad you’re here. We can’t wait to share what’s next with you.